Business in context 2 Essay Example | Topics and Well Written Essays - 1500 words

Business in context 2 - Essay Example most 90,000 workers in the year 2007 and according to Challenger Gray and Christmas, plant closures by Ford and General Motors will ripple through the economy possibly resulting in more job cuts in the coming year. (www.allbusiness.com) The world economic crisis has hit the car industry with real intensity forcing the major car companies to adopt strategies of short time working, redundancies or closures. (www.fifthinternational.org) The automotive sector is one of the largest and most multinational of all industries which is the key indicator for economic growth in regard to GDP of many countries. The car industry is important in view of its employee strength, its contribution to countries development, assets and total sales which can be known from the fact that in the year 1999, four of the top ten companies in the world included General Motors, Ford, Toyota, and Chrysler.(www.eurofound.europa.eu) The Koontz, H and Weihrich, H. (2006) stated that car industry may be indicative of how many industries become globalized making it difficult to predict the future. It is further stated that countries such as China and India will be the drivers not only of economic growth in general and car industry in particular. The Economic Intelligence Unit had predicted that 40% of the car sales will be in Asia by 2020. Jian Suan (2006) stated that in early 2000s China was a dream market for many multinational auto companies with only 24 cars per 1000 residents as compared to 700 cars per 1000 residents in United States and worldwide average of 120 cars, the China market was widely regarded as the largest growth opportunity. China reported an increase of 6% in global auto market from 4% in the year 2001 to 10% in ranked equally with Japan which reported a decrease of 1%. Carlos Gomes (2010) reported that global car sales continued to gain momentum with more than double of sales taking place in China, the world’s largest auto market. The auto sales in United States too reported

“Harlem” by Hughes Essay Example for Free

â€Å"Harlem† by Hughes Essay Nowadays Langston Hughes is considered to be one of the well-known and most influential African-American poets in the twentieth century. His poetry was published from the Harlem Renaissance when the African-American artists along with their works had been flourishing in Harlem till the beginning of Black Movements as well as Civil Rights. Hughes’ brief poem â€Å"Harlem† introduces eternal themes seen throughout his volume â€Å"Montage of Dream Deferred† as well as throughout his life and career as a poet. The poem â€Å"Harlem† emphasizes the living conditions of people with limited dreams which are put off and lost in Harlem in post-war period. Therefore the poet touched the deepest and most painful themes of those times. Actually the main theme of the poem is to present that postponing person’s dreams and desires will inevitably result in deconstruction. (Hughes 1996) The questions of the poem are addressed to social consequences of many deferred dreams and they are hinting at racial strife as well as at resentment erupted with the Black movements and Civil Rights during 1950-1960s. Throughout the poem the author sketches many decayed and wasted images and represents in such a way that the dream is lost and fated. It is seen in the poem that many potential consequences are influencing only single dreamers. The ending of the poem persuades that despair can â€Å"explode† if being epidemic and will result in political and social damage. (Hughes 1996) It is apparent that the poem is full of extraordinary and interesting literary devices. For example, the author uses many rhetorical questions simply because he wants these questions to be answered themselves. First stanza is characterized by a rhetoric question using also a simile â€Å"like a raisin in the sun†, â€Å"sags like a heavy load†, â€Å"like rotten meat†, â€Å"like a sore†, â€Å"like a syrupy sweet†, etc, that will be discussed below. The last stanza is characterized by using a question along with metaphor â€Å"does it explode? †. The metaphor is the symbol of drastic difference between unsuccessful reaching a desired dream and making dream come true. (Hughes 1996) The poem has its own irregular rhyme: meat-sweet, load-explode, sun-run. The author uses irregular meter – he stresses different syllables in every line varying their length in each line. Such rhyme makes and impression of sense of nervous energy and increase frustration. The rhyme is formed on musical forms such as â€Å"jazz, ragtime, swing, blues, boogie-woogie, and bebop† as the author was really fond of them. The poem is characterized by sudden nuances and conflicting changes. (Hughes 1996) Hughes in his poem uses a series of similes in order to depict and describe in more vivid way what is happening to a dream when it is put off. There are five similes in the poem: 1. The first simile is in the third line: â€Å"dry up like a raisin in the sun†. This simile suggests that the human’s dream has been already forgotten. (Hughes 1996) 2. The second simile is in the fourth line: â€Å"fester like a sore†. The simile outlines that dream eats a person and aggravates him as it is not obtained. 3. The third simile is in the sixth line: â€Å"stink like rotten meat†. This simile suggests that it is a dream that makes a person crazy and mad, because he realizes he is unable to make his dream come true. (Hughes 1996) 4. The fourth simile is in the eighth line: â€Å"sugar over like a syrupy sweet†. This simile point out that the dream is seen in the horizon and a person can taste it as it is close to him. 5. The fifth simile is in the tenth line: â€Å"sags like a heavy load†. The simile questions if dream is a burden for dreamer. (Hughes 1996) In conclusion it is necessary to notice that I prefer drama and therefore was strongly influenced by â€Å"Harlem† as it makes realistic portrays of real people who underwent negative treatment because of racist attitudes and stereotypes. I agree with the author that those stereotypes have to be countered as all people are equal in the world. (Hughes 1996) References Hughes, Langston. (1996, June 25). A Dream Deferred. Retrieved September, 28, from http://www.cswnet.com/~menamc/langston. htm

How Do Fake IDs Assist In The Corruption Of Minors :: essays research papers

How do fake IDs assist in illegal activity in underage minors? We think that with the use of fake IDs, minors are able to obtain things they would not be able to get without a fake id, thus increasing the use of alcohol (going to bars), and underage smoking. It also increases other things that minors would not be able to do, such as get into over 18 clubs, R rated movies, buy spraypaint and weaponry such as boxcutters. The problems of the underage youth using fake IDs to buy substances, and do things that they would normally not be able to do without the use of a fake ID, is an age old problem. With the help of computers and scanners, making fake IDs is simple, and the results are usually high quality.1 Computer technology offers rich possibilities for fraud. A document scanner can "read" a picture and "draw" a copy onto the memory of the computer. Laser techniques are used to convert the image to digital data. A copying machine developed by Xerox for the Department of Defense as a tool in high-speed map making can also make good copies of driver's licenses. It is also possible to rearrange images on a computer. Document scanners and fast color printers make it easy to fake images and documents. Through digital retouching, computer-generated images can be combined in new ways, unwanted images can be deleted (such as UNDER 21 written on a license), and colors and fonts can be added and changed. What is usually changed on a fake ID used by a teenager is the birthday, thus making the person older then they are. Although many states offer ID cards with holograms, double pictures of the person, and other features that thwart alterations and reproduction of the ID cards, the use of fraudulent identification is increasing in the United States.2 Obtaining ID cards is incredibly easy for an underage teenager. They can be obtained from older siblings, friends, and relatives. Another thing that underage people do is buy a friend's ID who is over the age of 18 or 21, and have them report it stolen. In addition to that, there are stores where you can go to buy fake IDs. On the web, you can just type in www.fake-id.org and you have access to buy fake IDs. When buying a fake id, the store or webpage usually has a disclaimer saying they will not be held liable for your actions, and that the ID is a "novelty card". Before entering most "how to make/buy fake

Old man :: essays research papers

Plot Overview The Old Man and the Sea is the story of an epic struggle between an old, seasoned fisherman and the greatest catch of his life. For eighty-four days, Santiago, an aged Cuban fisherman, has set out to sea and returned empty-handed. So conspicuously unlucky is he that the parents of his young devoted apprentice and friend, Manolin, have forced the boy to leave the old man in order to fish in a more prosperous boat. Nevertheless, the boy continues to care for the old man upon his return each night. He helps the old man tote his gear to his ramshackle hut, secures food for him, and discusses the latest developments in American baseball, especially the trials of the old man’s hero, Joe DiMaggio. Santiago is confident that his unproductive streak will soon come to an end, and he resolves to sail out farther than usual the following day. On the eighty-fifth day of his unlucky streak, Santiago does as promised, sailing his skiff far beyond the island’s shallow coastal waters and venturing into the Gulf Stream. He prepares his lines and drops them. At noon, a big fish, which he knows is a marlin, takes the bait that Santiago has placed one hundred fathoms deep in the waters. The old man expertly hooks the fish, but he cannot pull it in. Instead, the fish begins to pull the boat. Unable to tie the line fast to the boat for fear the fish would snap a taut line, the old man bears the strain of the line with his shoulders, back, and hands, ready to give slack should the marlin make a run. The fish pulls the boat all through the day, through the night, through another day, and through another night. It swims steadily northwest until at last it tires and swims east with the current. The entire time, Santiago endures constant pain from the fishing line. Whenever the fish lunges, leaps, or makes a dash for freedom, the cord cuts him badly. Although wounded and weary, the old man feels a deep empathy and admiration for the marlin, his brother in suffering, strength, and resolve. On the third day the fish tires, and Santiago, sleep-deprived, aching, and nearly delirious, manages to pull the marlin in close enough to kill it with a harpoon thrust. Dead beside the skiff, the marlin is the largest Santiago has ever seen.

Running Head: British Airways †A Marketing Plan

British Airways is one airline that has gone through both bright and turbulent times since its founding in 1974.[i]   After thirteen years of government control, British Airways went into privatization in 1987.[ii]   The airline is the surviving entity after merger and consolidations made with British Overseas Airways Corporation (BOAC) and British European Airways Corporation (BEA).Currently it operates about 240 aircrafts servicing 120 destinations throughout the United Kingdom and Europe, Africa, North and South America, the Middle East, Asia and the Pacific.[iii].British Airways competes with about 42 other British airlines but has maintained leadership in most areas of the aviation industry not only in the United Kingdom but in Europe as well.[iv] Its main competitor is Virgin Atlantic, an airline established by Richard Branson in 1984 and with about 10 per cent market share in terms of kilometers logged as of 2007.[v]As airlines around the world struggle to survive in the m idst of the worldwide financial crisis, British Airways vows to target growth and raise its market share while intently addressing its operational concerns towards excellence and financial health.The surging complexity of the market ahead is expected to put the airline industry on the offensive to obviate possible downturns as what happened to the automobile and the investment banking industries during the last quarter of 2008 leading to the global financial turmoil.Reports had it that requests for government bailouts were made in the face of lower demand from car buyers. The airline industry thus, is among those expected and likely to be affected by the crisis due to the expected economic contraction in the aftermath of the financial meltdown.Importance of the StudyThe study is an attempt at providing a trajectory, focus as well as strategic road map on how British Airways should repackage itself towards upgrading and raising its potentials in a cutthroat aviation industry not mere ly in the United Kingdom but in the airline’s other service areas around the globe, Europe especially.For a start, British Airways dutifully crafted the BA Business Plan (BP11) which is aimed at focusing on four key priorities arising out of the previous year’s plans. These are:  (1) Upgraded customer experience with its trademark Basics and Brilliance, Club World, First Cabin and similar programs meant to introduce innovative customer come-ons with its plan to acquire long-haul aircrafts as well as counter the negative impact of the operating glitches during the transitions experience at Heathrow Terminals 1, 4 and 5. Incidentally, this was planned to introduce new forms of premium customer experience through increased presence in the European and American markets;(2) Planning for growth in terms of new long haul aircrafts, premium services and added destinations between Europe and the Americas;(3) Continuing need to control costs in the face of tight competition, r ising cost of delivering service, fuel and administrative costs. The entity additionally attempts at undertaking a more efficient assets and liability management to reasonably assure itself the advantage of liquidity and solvency under the current economic environment; and,(4) Taking a lead in corporate social responsibility to articulate a social and corporate balance in the conduct of its operations.[vi]A critical component of BP11 is the marketing plan (MP11) which identifies and concentrates on the opportunities available to British Airways worldwide in congruence with its identified key priorities.The marketing plan clearly outlines a road map towards market recovery via excellence in the basics, and ultimately to the deployment of brilliant premium services not available anywhere or in other airlines competing in identical routes.Specifically, the Marketing Plan MP11 cross links with the Business Plan (BP11) with the former as the centrepiece of the airline’s assertive leadership thrusts towards the first half of the 21st century. Just like the Victoria era slogan that the â€Å"sun does not set on the British empire†, British Airways is determined to head for industry prominence after several turbulent encounters with difficult challenges that it had to go through.Apparently brought about by its own weight, its bigness is without the support mechanism it needed to stabilize its moves.   A component of the BP11, the MP11 describes in more detailed fashion how the BP11 will breathe through the heart of the MP11 which is considered the heart of the Business Plan.On the aspect of significance on research, the MP11 serves as the management blue print for strategic decision-making; especially in the area of marketing management under various assumptions, scenarios, alliances and configurations.Strategic marketing management which is contained in this road map MP 11 will enable management to adopt strategies such as cost leadership, attractive premium services, human resource strategies and expanded terminal network in the industry as means to create a demand gap in the long haul travel sector as well as a similar gap in the premium business travel from continental Europe to the premier city of New York in the United States. The experiences of the past years are expected to provide hard lessons for British Airways management towards strategic marketing processes.For the business traveller all over, the MP11 attempts to redefine the concept of basic and premium travel. With the integration of cost advantage expected to ensue along the airline’s objective of operational excellence, airline travellers can reasonably expect these cost rationalization measures to have a positive effect on the pricing competitiveness of British Airways while maintaining the class with which British Airways has been known for.The airline industry, for one, is likewise expected to significantly benefit from this study specifically in the a rea of collaboration, alliances and economic cooperation without any attempt at abusing the regulatory privilege this union may provide such alliances.Hence, partnerships should be undertaken for the development and maintenance of constructive relationship with other companies in the industry as at work.[vii] In the same way that this will be tempered and enhanced by a strong corporate social responsibility not only in terms of the environmental aspect, it is expected similarly to be strong along the social issues directly and indirectly affected by the industry.The society, in general, and the employees in particular will reap benefits from this study in terms and along the key balanced scorecard perspectives over secure employment tenure, human resource training and performance recognition dimensions incorporated into the business and marketing plans; all considered critical components and means to stabilize the goal of operational excellence with a genuine corporate social respon sibility.Primarily, the shareholders are the targets of this study as among the major beneficiaries through which an innovative and unprecedented pricing incorporates real shareholder value and corporate pride enhanced with financial viability through operational excellence.   British Airways aims to show gratitude for continued support and recognition as Britain’s primary carrier.The academe is similarly expected to acquiesce the benefits from this Plan which comes as a result of intensive research and careful study on the travel and industry markets in which British Airways is among the major players.Of equal importance is the fact that British Airways is a corporate organization that is considered an excellent source of academic studies in an industry characterized with great risks, complexities as well as opportunities with huge potentials for learning, and even further researches. [i]   Annual Report, 2007, British Airways, http://www.britishairways.com, accessed Dec ember 28, 2008 [ii]   Ibid. http://www.britishairways.com,  [iii]   Ibid, http://www.britishairways.com,  [iv]   Ibid., http://www.britishairways.com,  [v]   Ibid., http://www.britishairways.com,  [vi]   Ibid,   http://www.britishairways.com,p. 34  [vii]   J. Hicks, The Challenge of the New Millenium: winning the Struggle with Ourselves, New Falcon Publications, Arizona, 1997, p. 131.   

Legalizing Marijuana Essays - Cannabis, Cannabis Smoking, Entheogens

Legalizing Marijuana Essays - Cannabis, Cannabis Smoking, Entheogens Legalizing Marijuana What this can't be true, marijuana can't be good for you it causes asthma and bronchitis. Oh wait I almost forgot thats just another misconception of marijuana in truth it is actually good for people suffering from asthma and bronchitis. Yeah right, this wonder of a drug isn't only not bad for you, but it can actually promote good health. This drug can save lives, it can restore people's vision, in fact there isn't much this drug can't do. Marijuana can save the lives of people diagnosed with cancer, and prolong the lives of people with the HIV virus. It reduces nausea and increases the appetite. If this isn't enough to change your mind about marijuana how about all the people with glocoma? Smoking marijuana will clear up their vision and relieve the pressure in their eyes, AND IT CAN EVEN PREVENT THEM FROM BEING BLIND. Marijuana supposedly causes brain damage but that is only another misconception. This misconception has been tested and proven wrong. The only thing that actually makes marijuana bad for you is the tar in it, and it is not good for your lungs to breathe in anything that hot. Now these aren't terribly bad for you, but they can be overcome by using a bong or waterpipe and putting ice in it. Every year law enforcement spends countless man-hours trying to apprehend marijuana dealers and growers. This time would be better utilized in dealing with more serious crimes. A study carried out in California clearly demonstrates the effectiveness of marijuana as a treatment for cancer: Over 74 percent of the cancer patients treated in the program have reported that marijuana is more effective in relieving their nausea and vomiting than any other drug they have tried.(Zeese 1990). Moreover, several other things can be produced commercially using the marijuana plant. There is a possible revenue obtainable from hemp, which can be manufactured into clothing material, vegetable oil, paper product, and livestock feed (Caputo and Ostrom 485). However, crime enforcement energy is often spent dealing with cases that are not necessary. The police spend useless time trying to arrest marijuana growing and smokers. If marijuana is legalized, drug-fighting

Relationship Between Social Policy And Welfare Social Work Essay Essays

Relationship Between Social Policy And Welfare Social Work Essay Essays Relationship Between Social Policy And Welfare Social Work Essay Essay Relationship Between Social Policy And Welfare Social Work Essay Essay Social policy may be described in two ways. Chiefly, societal policy is seen to hold a direct impact on persons and groups of people. Second, Social policy is an academic topic to be researched. Social Policy may be defined as the development and implementing steps to battle societal jobs in society, and to the academic survey of these steps and their broader societal context ( Alcock, Erskine, and May, 2002:240 ) . Baldock, Manning, and Bickerstaff ( 2007: twenty-one. ) describe a social policy as the provinces deliberate engagement to redistribute resources amongst its citizens so as to accomplish a public assistance nonsubjective . Social policies affect a broad scope of people, whether it is at an single degree or respects to communities. Harmonizing to Spicker ( 2008:1 ) societal policies have to concentrate on several issues including lodging, wellness, instruction, societal security and employment. The development of Social policies and their execution have a direct impact on the societal public assistance of everyone in the society. Social public assistance refers to the assorted societal agreements that are in topographic point to run into the demands of persons and groups in society, with the hope to undertake societal jobs. Harmonizing to Fitzpatrick ( 2001:5 ) societal policy purposes to maximise public assistance and minimise diswelfare and he states that there are six chief positions on public assistance: felicity, security, penchants, demands, desert, and comparative comparings . There are legion texts that exist around the issue of policy formation and its contested relationship with the effects of the policies execution on the public assistance of those it aims to aim. This essay aims to supply an overview of the development of societal policy, statute law and pattern in relation to child public assistance in Irleand. Relation to an Aspect of Irish Policy Hill and Hupe stated that Implemenation necessarily takes different forms and signifiers in different civilizations and institutional scenes ( 2006:2 ) . This subdivision of the essay will analyze some of the relationship between societal policy and kid public assistance in Ireland from the 1940 s up to the present twenty-four hours. Children Allowance and Health Care: Perphaps one of the most signisifcant societal policy developments sing kid public assistance was in debut of Children s Allowance in 1944. However, the initial implemention of the Act included serveral disagreements, therefore it did non profit the public assistance of all the communitiy. For illustration, ab initio the payment was merely availabe to households with three or more kids. Means proving meant that many households were elimanted from the possible societal public assistance they deserved. Simliarly, in 1950, Noel Browne introduced the Mother and Child Scheme. He hoped that this would get the better of many of the elements that infringed the rights of people in respects to the Childrens allowance. However, both the Catholic church and the medical profession opposed he s strategy in fright that province tally and free medical attention would travel against their hierachy. With Browns subsequently surrender, the hope of his strategy being to the full implented collapsed. Bur ke ( 2005:29 ) stated that the contention over the female parent and kid strategy has profound effecs on the developement of societal policy in this state . The power battle between the church and the province most definelty lead to diswelfare among citizens. Compulsory Reporting of Child Abuse: Society has a ambitious undertaking of protecting kids. Societies need to use several ways in which they can accomplish this, for illustration, societal, economic, moral, legal and environmental. In the mid 1990 s, The Law Reform Commission recommended the debut of compulsory coverage of kid maltreatment. The affair of compulsory coverage is one of complexness which has deductions non merely for kids s public assistance but besides households, workers and the province. One of the chief advantages of the implemenation of such a system was the hope that it would authorise proffesionals to describe maltreatment. Above all else it was prodicted that this would procure consistence and would supply a footing for better statistical grounds. However, disadvantages included the danger of over coverage of instances utilizing scarce resources. There was great assortment of options about the compulsory coverage of kid maltreatment. Many argued for an immediate debut of compulsory coverage of kid maltreatment as it was seen as a agency of protecting kids ( ACT Legislative Assembly: neodymium ) and their public assistance. However, others believed it would deviate the already scarce resources from plans that delivered aid to households and at hazard kids. For illustration, Lipsky ( 1980 ) beleived that scarceness of resources leads to street- degree bureaucratisms being systematically criticized for their inability to implement policies which are related to the countries they work in therefore taking to diswelfare in many instances. After much argument, the authorities decided against the debut of compulsory coverage on the footing that it was non in the kids s best involvements and public assistance. The scarceness of resources combined with the complex relationship between proffesionals and clients made it unrealistic. Legislative Framework Regulating the Execution of Childcare Policy: The Children Act of 1908 and the Health Act 1953 and 1957 were replaced by the Child Care Act 1991 and the Children Act 2001 as the primary statutory model for the attention and control of kids in Ireland. Among many commissariats, the chief purpose of the Act harmonizing to O Sullivan ( 2009:251 ) is the placing of a statutory responsibility on wellness boards to advance the public assistance of kids who are non having equal attention and protection . In the period following the passing of the childrens act in 1991, many efforts were made to standardize processs and practises in the country of child care services. For exmaple, the Report of the Killkenny Incest Enquiry in 1993 obviously highlighted that guidelines were non being used and many workers were non even cognizant of there being. However, in 1995, new guidelines on The Presentment of Suspected Cases of Child Abuse Between Healthboards and Gardai were issued and aimed at standardizing the instances between the two burea us. This was a measure frontward for maximizing the public assistance of kids. In 1999, in the Publication of Children First ; National Guidelines for the Protection and Welfare of Children were introduced to better proffesional practise and therefore bettering the public assistance of kids. It highlighted the importance of consistence between policies and processs. Unlike guidelines before it, Children First was built upon a set of rules which included engagement by parents/carers and kids in conferences and the development of kid protection programs. These guidelines were valuable as they provided a model for practise, intending that proffessionals are accountable for their actions. In 2002, Buckley made a warning of the dangers of an over regulated system, as she believed it may take to discretion and therapeutical accomplishments being replaced by adminstrative direction and ordinance. In 2003 The Social Services Inspectorate was asked to supervise the execution of the guidelines, nevertheless, while some facet of the study were postivie, it was concluded t hat the advancement in realtion to Garda/health board cooperation, the kid protection commissions and be aftering for household support services was unequal O Sullivan ( 2009:257 ) Confusion environing the execution of this policy still exists. Conculsion: This essay has attempted to summarize and give a critical analysis of certain societal policy in Ireland and their relationship with childrens Welfare. As illustrated in the above illustrations, the in most instances policies may be developed with the hope to profit and increase the public assistance of kids but unless they are implemented right the policies may take to diswelfare.

University of Maine at Fort Kent Admissions Statistics

University of Maine at Fort Kent Admissions Statistics With an acceptance rate of 81%, the University of Maine at Fort Kent is an accessible school for students with decent grades in college preparatory classes. Students will need to submit an application (the Common Application is accepted), high school transcripts, and a writing sample. SAT and ACT scores are not required. For guidelines and instructions about applying, be sure to visit the schools website. Admissions Data (2016): University of Maine at Fort Kent Acceptance Rate: 81%The University of Maine at Fort Kent has largely open admissions, but students will need adequate college preparatory coursework as well as an essay and letter of recommendation.UMFK has test-optional-admissionsTest Scores 25th / 75th PercentileSAT Critical Reading: 390 / 510SAT Math: 400 / 475SAT Writing: - / -Compare SAT scores for Maine CollegesACT Composite: 16  / 22ACT English: 12 / 22ACT Math: 16  / 20Compare ACT scores for Maine Colleges University of Maine at Fort Kent Description: The University of Maine at Fort Kent is a  public liberal arts college  and one of the seven institutions that make up the University of Maine System. Students who hate winter need not apply Fort Kent sits on the northern edge of Maine along the Canadian border, and the town is home to the CanAm Crown Sled Dog race, an event in which participants can qualify for the Iditarod. Outdoor lovers will appreciate the fishing, skiing, snowshoeing, hiking, hunting, camping, and kayaking opportunities in the area. The colleges location has largely shaped the curriculum with its experiential approach to learning and its focus on environmental stewardship and rural communities. The town of Fort Kent is home to about 4,000 people, and French-speaking Canada is just a few blocks away. Student life at the college is active with clubs and organizations focused on music, gaming, religion, hobbies, and education. UMFK also has a small fraternity and sorority system. In athletics, the UMFK Bengals compete in United States Collegiate Athletic Association (USCAA). The school fields two mens and three womens intercollegiate sports. Enrollment (2016): Total Enrollment: 1,904 (all undergraduate)Gender Breakdown: 31% Male / 69% Female35% Full-time Costs (2016  - 17): Tuition and Fees: $7,575 (in-state), $11,205 (out-of-state)Books: $1,000 (why so much?)Room and Board: $7,910Other Expenses: $2,500Total Cost: $18,985  (in-state), $22,615 (out-of-state) University of Maine at Fort Kent Financial Aid (2015  - 16): Percentage of New Students Receiving Aid: 94%Percentage of New Students Receiving Types of AidGrants: 81%Loans: 66%Average Amount of AidGrants: $5,250Loans: $7,076 Academic Programs: Most Popular Majors:  Business, Elementary Education, Secondary Education, Nursing, Social Science Transfer, Graduation and Retention Rates: First Year Student Retention (full-time students): 75%Transfer Out Rate: 28%4-Year Graduation Rate: 29%6-Year Graduation Rate: 47% Intercollegiate Athletic Programs: Mens Sports:  Soccer, BasketballWomens Sports:  Volleyball, Basketball, Soccer Data Source: National Center for Educational Statistics If You Like the University of Maine Fort Kent, You May Also Like These Schools: Husson University: Profile  Thomas College: Profile  University of Maine - Orono: Profile | GPA-SAT-ACT GraphUniversity of New England: Profile | GPA-SAT-ACT GraphUniversity of New Hampshire: Profile | GPA-SAT-ACT GraphLyndon State College: Profile  University of Vermont: Profile | GPA-SAT-ACT GraphUniversity of New Haven: Profile | GPA-SAT-ACT GraphChamplain College: Profile  University of Maine - Augusta: Profile  University of Hartford: Profile | GPA-SAT-ACT Graph

Program for action research in Mi9 Melbourne Thesis

Program for action research in Mi9 Melbourne - Thesis Example The systems are proposed to be supplemented by a hardcopy and email feedback systems for the services of the Mi9. Results from the workshops and the email and hardcopy feedbacks are proposed to be consolidated by a research supervising group and presented to management for use in change management. Program for Action Research in Mi9 Melbourne Table of Content Abstract 1 I. Introduction 3 II. Review of Literature: Action Research and Soft Systems Methodology 6 III. Action Research Program 9 A. Problem Definition 9 B. Objectives 11 C. Research Design, Framework & Methodology 11 D. Basic Steps of Applications 13 1. Identifying the problem 13 2. Viewing the problem form several perspectives 14 3. Selecting perspectives and identifying root causes 14 4. Modelling the problem or how the problem can be solved 15 5. Identifying the limits of the model and reality 16 6. Identifying the changes that must take place 16 7. Identifying the action the action that must take place 16 E. Data Gatheri ng and Processing 17 F. System Iteration/Validation 18 G. Installing Solutions to Problems Identified, Continuity and Change Management 18 IV. Research Implementation Gantt Chart 19 Program for Action Research in the Commercial Sales and Client Services of Mi9 I. Introduction Change management is â€Å"making changes to a certain method or system in an orderly, systematic fashion to make sense out of the organizational chaos that is permeating the company, its suppliers and vendors and most importantly its customers† (Ledez, 2008, p. 112). Ledez (2008, p. 112) elaborated that change will be internal----which means â€Å"that the change will take place within the confines of the company and not outside the ‘walls’ of the organization.† Yet, Ledez (2008, p. 112) pointed out that even if the change must take place internally, â€Å"the reason for the change may be completely externally oriented.† However, I add that the urgency and necessity of change may arise precisely because the internal characteristics of the organisation may have failed to adjust after several years of changes taking place in the external environment. This work focuses on the process of change in a corporate setting. The corporate setting is Mi9 with its official website at http://mi9.com.au. Through its website, Mi9 declared itself as â€Å"one of Australia’s leading digital media companies, with the potential reach up to 69% of the population each month.† The company’s official website reports that Mi9 is a joint business between Microsoft and Nine Entertainment Company. The company was established in 1997 as an expansion of the â€Å"ninemsn† business which covers a number of products and companies. Mi9 services cover â€Å"publishing, online services, data strategies, consumer insights and advertising technologies† (Mi9, 2021a). Clicking the â€Å"About us† of the ninemsn website at http://ninemsn.com.au/ will l ead the internet user to the Mi9 â€Å"About us† webpage at http://mi9.com.au/aboutus.aspx. On the other hand, based on the Mi9 website, Mi9 covers â€Å"80+ premium content environments like ninemsn, Nine News, Wide World of Sports, The FIX, The Australian Women’s Weekly, Grazia and Woman’s Day† and these are only a few on the list of Mi9 services. Mi9 is â€Å"also home to Australia’

Managing Organisational Change Case Study Example | Topics and Well Written Essays - 2500 words

Managing Organisational Change - Case Study Example In 1994 it experienced a tough competition from one of its strong competitor Airbus which booked more number of orders in the market. Since World War II there were only slight changes in the system of the organization and there were outdated technologies that were used for the business operations which gave scope to the other players in the market to capture the market share of Boeing. In 1997 there was a surplus demand in the market which was the major factor that enabled the company to adopt efficient measures in the production system so as to meet the market demand. The company lacked the communication flow and even the operated on the principle of ‘win at all costs’ which resulted into major crisis for the company where it had to halt its production for 20 days of 747 aircrafts (Bunker and Alban, 2006, pp. 53-54). There was a lot of manufacturing difficulties that appeared across the business operations of Boeing which initiated the company to incorporate some change s to increase efficiency of the operations and also remain focused on cost and production. The change drivers was mainly fluctuations in the revenue that occurred every year because of the demand cycle of Boeing’s products and the company needed more of stability in the business environment. The main reason for adapting various new technologies in the system and even lean manufacturing was to counter the demand of the market so that they are able to take mote contracts before their competitors captures the opportunity. The competition was fierce and the market demand was more efficient products delivered at the least possible time this made Boeing to take initiatives in order to restructure its entire manufacturing process. The company when recognized that the traditional commercial airline industry was highly saturated it changed its strategy

Reaserch Paper on Othello the Moor of Venice, as a tragedy Research - 1

Reaserch on Othello the Moor of Venice, as a tragedy - Research Paper Example istotle’s concept of tragedy is based on a sum total of a few essential fundamentals that are a complex plot with a suitable beginning middle and the end, organic unity, appropriate length, the unities of time and place, apt relationship between the character and plot, goodness, consistency of characterization, hamartia, peripity, anagnorisis or discovery, feelings of pity and fear and catharsis.1 Based on the parameters as established by Aristotle for a worthy tragedy, William Shakespeare’s Othello, the Moor of Venice is an ideal Aristotelian tragedy. Othello is a specific tragedy of passion and to label it as an Aristotelian tragedy is certainly appropriate. Of all Shakespeare’s tragedies, Othello is the most painfully exciting and the most terrible. As one goes through it, one experiences the extremes of the feelings of pity, fear, sympathy, disgust, sickening hope and dreadful expectation. Othello, the Moor of Venice, could and should essentially be classified as a typical Aristotelian tragedy and Othello is the most worthy tragic hero of Shakespeare who satisfies almost all the credentials of a tragic hero as evinced by Aristotle. As one goes through the play Othello, one experiences the extremes of the feelings of pity, fear, sympathy, disgust, sickening hope and a dreadful expectation.2 Evil is displaced before the reader in such a way that one simply watches its progress in an awed and fascinated manner. A lot of factors contribute to the exciting and painful impact of this play as the conflict in Othello’s mind, the ensuing sexual jealousy, Desdemona’s humiliation and murder, the accompanying intrigue and so much.3 Besides, the role played by ‘accident’ in Othello produces not only a strong sense of the working of fate, but makes the play more terrible. In Othello, so many things happen by chance to aid Iago’s plot that one feels that his victims are also the victims of fate. Then there is the little comic relief in the guise of Iago’s

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Introduction page for an essay Example | Topics and Well Written Essays - 250 words

Introduction page for an - Essay Example fluenced significant transformations in ways of life and in validating that this unifying force confirms universality of responsibility with one another. One story focused on Pope John Paul’s ability to spark â€Å"a revolution of the spirit that liberated Poland, brought down the Berlin Wall, reunited Europe, and transformed the face of the world† (Albright 4). Bob Seiple, the first American ambassador-at-large for international religious freedom, shared the story about Mary’s remarkable survival to overcome hate and forgive a militiaman who shot her, paralyzed her and left her to die. The third story centered on the struggles of young children in a camp in Gulu who remained steadfast in faith amidst adversities from members of the Lord’s Resistance Army (LRA). The crucial lessons imparted were summed, to wit: â€Å"(1) that there are people who are willing to die—and kill—for their faith; and (2) that religion at its best teaches forgiveness and reconciliation, not only when those acts are relatively easy but also when they are almost unbelievably difficult† (Albright 5). In this regard, the essay hereby aims to explore the extent in which religion plays a crucial factor in influencing diplomatic policies and in determining how the current stance in separating religion and politics have affected resolving political conflicts Albright, Madeleine. "Faith and Diplomacy." The Review of Faith & International Affairs (2006): 3-9. Web. 15 January 2012.

Economics (Answer 2 questions) Essay Example | Topics and Well Written Essays - 750 words

Economics (Answer 2 questions) - Essay Example For instance, the procurement price for wheat and rice rose to 170 and 240 by 1980 (taking the base at 100 in 1970). Thus, there has been a substantial rise in the procurement prices of these commodities with a view to placate the rich farmers who form one of the dominant groups. Next, the license and control mechanism called by many derisively as the â€Å"Inspector Raj† placed undue emphasis on stifling the innovative and entrepreneurial tendencies to favor the few industrial houses that controlled the economy. The resulting contraction in industrial output has been shown as a result of these policies by Bardhan. The third dominant group, the professionals have managed to retain their supremacy in knowledge and allied interests by making sure that they have high â€Å"scarcity value† in a country where the overwhelming majority are illiterate. They have done this by making sure that resources are diverted from initiatives that provide for mass education to higher education schools and colleges where the elite minority can get admission. However, it is not always the case that these dominant groups act in unison or are hand in glove with each other. There have been instances where the rich farmers have found themselves in opposition to the bureaucrats and the professional class particularly when it came to the distribution of largesse by the government in the form of subsidies and the like. Thus, there have been conditions where the dominant groups have found themselves in conflict with each other. 2) It a long held belief pioneered by Jean Dreze and Amartya Sen that social indices of development are a better guide to the overall development of an economy than purely economic indicators. This fact has been reinforced by many studies that point to the emergence of so-called â€Å"Tiger Economies† of South East Asia by investing in human and social capital. Dreze and Sen argue that even in India,

How will e-health affect patient participation in the clinic pros and Essay

How will e-health affect patient participation in the clinic pros and cons - Essay Example E-health is defined as â€Å"a new term used to describe the combined use of electronic communication and information technology in the health sector OR is the use, in the health sector, of digital data-transmitted, stored and retrieved electronically-for clinical, educational and administrative purposes, both at the local site and at a distance† (WHO Regional Office for the Eastern Mediterranean, 2003). When it comes to clinical purposes, e-health makes easy it to manage and update medical records, allows electronic prescribing of medications, and makes patient management less demanding. E-health also fosters learning. Patients can access information about their condition and treatment options. There are also online support groups for people with similar conditions through e-health. Doctors can also use e-health for their continuing medical education. ICT health tools can also be used for organizational purposes. Scheduling of appointments and monitoring of laboratory results are made easier with e-health. The development of e-health has made it possible for healthcare professionals to give and for patients to receive quality, effective, and efficient healthcare services. Through the use of various e-health tools and services, communication and health management are a lot quicker and easier. Information is easily accessible and there is less stress on both healthcare providers and patients. E-health tools allow healthcare providers to care for the patients based on each one’s individual needs, allowing them to give care that is patient-centered. For patients, e-health tools provide them with information regarding their condition and encourage them toward self-care. E-health has evolved a lot and many consider it to be an indispensable tool in the industry of healthcare. Laboratories rely heavily on computers for analysis and many diagnostic

How movies influence kids Essay Example for Free

How movies influence kids Essay My Favorite Holiday My favorite holiday is Christmas. Christmas was the month Jesus Christ was born. Traditionally celebrated at home, Christmas is thought to be a family holiday. However nowadays the habits and ideas of people have changed very much. Christmas becomes more of a global holiday when it is appropriate to meet with many friends and go out for a round the night crazy celebrations. Every person finds their own most favorite thing about Christmas. In this small essay I will explain what this holiday means to me, and what are the best parts of it that I enjoy. As for me, the best thing about Christmas is giving. During Christmas I buy toys and clothes and to donate them to Churches and Charities to help those that are less fortunate. Christmas season people are usually more friendly and gentle to each other. They try to leave every sorrow and offense behind in the year that is passing by. I think this approach is a exercise for a person to make them feel good mentally and physically giving happiness and hope for a better future in the next year . When there is joy in the air, the organism wants to celebrate along with the mind. The renewal of the hope is felt all around. I have loved the celebration of Christmas since my early childhood. I still enjoy decorating the Christmas tree and simply walking around the streets looking at the decorations of the buildings and the trees around the city. In our country Christmas trees stand everywhere, for instance you can see them in squares and parks, in schools and offices, in shops and at homes. And what fun is it to wake up early in the morning and take a look under the tree seeking the presents Santa Clause brought. Of course, now that I am grown I know that someone from my family puts the presents there but I still wish to think that a very kind and fair old man called Santa Clause does it. As Santa brings the presents to the small children, the grown-ups enjoy exchanging presents with each other. I like giving presents to people, also like to get them as well he-he!! Most of all in conclusion WHAT IS CHRISTMAS? Christmas is the season during which Christians everywhere give thanks to God the Father for the birth of His Son, Jesus Christ.

Elements Of The Extended Marketing Mix Marketing Essay

Elements Of The Extended Marketing Mix Marketing Essay The elements of the extended marketing mix (the 7ps) which are Price, Product, Place, Promotion, People, Processes, Physical evidence will be developed, how they helps to examine the stages and steps in planning, also understand how those different stages of the marketing planning fit together and related to the overall organizational planning framework. In this report one will understand what strategies and techniques should be used to successfully run a business. It shows buyer behavior and what its all about, what motivates consumers to buy and why the buy, and how pricing can be a key on consumers reactions to the clubs services, without forget that customer service and promotion as necessity too as they help in the awareness, audiences image of the business, satisfy them and create that strong relationship with the consumers. 2.0 Buyer behavior Buyer behavior is the behavior that consumers display in seeking, purchasing, using, evaluating and disposing of product or services that they expect will satisfy their personal needs. Buyer behavior has environmental influences such as: Social-cultural, the for people to conform to norm and social groups. Economical and competitive influences, during a recession consumers might be more reticent about purchasing expensive things. Technological influences, where technology allow company to create a personal relationship with consumers. Political and regulatory, a backing of regulatory body can give reassurance to consumers. Seeking for information about what people want and what can influence them, see how people response to your services and performance is very important. In the buyer behavior, problem solving take a big part, it tend to day to day purchase and services, how to reduced risk, set a low price. And also giving consumers consumer services the way they expected or impress them more. The limited problem solving buying situations is necessary like buying situations that happened less frequently as a TV, ectà ¢Ã¢â€š ¬Ã‚ ¦ where it can make more deliberate decision, always remember that The impact of a satisfied customer is that he/she can tell up to other people about their experience, and make them take their way to the company. Maslow Fig1. What affect the consumer buying behavior. 2.1 Application of the buyer behavior on the fitness club In your new business, success could be archived if its focused upon customers orientation, needs and satisfaction, but in order to investigate customers information to help the club track consumers it is advantageous to break down the purchase process to a framework so as to simplify the factor and process influencing purchase behavior. Identify the different types of customers and consider the need for customers to conform with norms of social groups. Segmentation will be useful for your business, the most importance there is to know and alert the needs of different buyer groups, therefore the fitness club could segment its customers as in social economics buyers group of age, culture, sex, income level, occupation, family size,à ¢Ã¢â€š ¬Ã‚ ¦ I would recommend the club to go with differentiated marketing strategy of segmentation, where varieties of services are given and differentiated by prices, quality, and so the club can give different tariff to suit different groups of people in the South East London. You will need to have a strong problem recognition to identify problems from and immediately look for a solution. Your challenge will be to understand how customers might respond to your different element of marketing mix. Watch your service availability and all the service dealing with suppliers to ensure the services will be given to customers at the right time and how they wish in order to maintain that strong customer relationships and make them have total assurance and trust with you. 3.0 Promotion Is the a range of tactical marketing techniques designed within a strategic marketing framework to add value to product and service in order to achieve specific sales and marketing objectives. Frances Branssington.FPettitt.S (2006) The promotion influences the consumers, build long term awareness and market share, generate quick sales bursts, and gain increased purchase and better in store display, to generate new and renewed interest in product and service, as well as increase sales. Consumer attitudes and buying patterns. For an effective promotion the understand a target audience is necessity, indentify resource constraints, establish objectives, select method and evaluate the program after successful. Promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is a sign of a response to a problem such as competition, it enables an organization to develop and build up a succession of messages and can be cost-effective. In development of a sale promotion the following points should be kept in mind: The brand strategies. The competitive strategies. The advertising strategies. The pricing. www.marketingdonut.co.uk/marketing strategy. Promotion are designed to motivate consumers to an immediate action. Therefore Gaining new customers, retaining current ones, increasing consumption, increasing brand awareness using refund and premium offers, group promotion, loyalty incentives, temporary price discounting, using point of purchase(posters), increasing attention from broadening distribution channels and intermediaries is extremely important. 3.1 How to promote the fitness club After understanding who you need to reach and what you are trying to achieve. Ensure that customers are aware of you, what you can offer and how you differ from competitors and create opportunities to generate repeat and high purchases. Once that, find yourself promoting individual services differently to different groups of customers and to add value to the fitness club You could also promote you business in person by pitching directly to target consumers, or get introduction and creating relationship through networking, or using a range of different promotional techniques to reach large audiences such as direct mail, advertising, exhibiting your business or online marketing. Timing is also an important element when promoting, you should also make sure your marketing message reach to your target consumers when they are most receptive. Crucially your promotional strategy should include the way to measure the effectiveness of what you have been doing. And you should monitor your website traffic and use surveys to tell you how your promotional activities have influenced consumer attitudes and awareness like its helps you understand which part of your promotional strategy is working or not and how you can improve. 4.0 Customer Service Customer Service is the commitment to providing value added services to external and internal customers, including attitude knowledge, technical support and quality of service in a timely manner, its also about treating others the way you would like to be treated yourself. http//www. Costomerservicemanager.com/definition 4.1 Roles of Customer Service in the Fitness Club For a good customer service you should first know that without good customer service, a business could not survive. A satisfied customer would be more hopeful to take part in activities that help to generate customer preference data. This data will do back to the marketing function and could help the organization to better attract and target it potential customers. It is clear that a customer who has been provided with a service that he desired in the ideal way, would build a relationship with the seller and can support continued purchases and revenue or giving new ideas for new services . Additionally, The customers will have a good experience and will feel that the club treated him well and as a happy and satisfied customer is more likely to send more customers your way, hence the club will have good reputation and will get new customer where more purchase. In fact customers who had bad experiences are double as likely to tell others about it as customer involved but perhaps another twenty too. To establish a good customer care and service you will also need to indentify customer needs and perception, you should establish with precision what are customers satisfaction and what are their expectation, and must consider their perceptions and standard of customer care to know how you could improve. Lancaster G, Massingham L, Ashford.R (2002) Before you can improve your customer service, you have to find out what its like at this point in time for customers to do business with you. The best way to do it is to interview your customers. To provides suggestions for feedback from your customers. When youre seeking your customers views of your customer service, remember that customers measure customer service in specifics, a customer doesnt rate your customer service as good, fair or poor; he or she pays attention to how you answer the phone or how he or she was treated when asking for help So when youre adapting the customer service survey form I provide to suit your own needs or talking to customers in person, be sure to ask specific questions about specific customer service situations. Not How was our customer service today? but Did the person who was helping you answer all your questions? http//sbinfocanada.about.com For example you can focus on a customer wanting help, answering the phone, and a customer making a return or complaint in this Customer Service Makeover because these three are most common customer contact points. 5.0 Pricing procedures. Price is the odd-one -out of the marketing mix, because it is revenue earner. The price of a product is what a company gets back in return for all the effort that is put into manufacturing and marketing the product. As we shall see, price is an important part of positioning strategy since it often sends quality cues to customer. Jobber D(2001) External situation, where it focus on customers and competitors, how the demand and price elasticity are, how to attract customers and make them response positively to a product or service. Internal where the organization need to set a price that generate profit, where marketing objectives, costs, finance , production, distribution. In determining price there is 5 main steps: To have pricing objectives. The demand assessment. The pricing strategies and policies. The pricing tactics and adjustment s. Setting the price. The price have to be set properly as it can be difficult to change later, and low to attract new customers and push competitors but can establish perception and attitude of the quality and standard of the brand. knowing that the level of innovation can influence the price of a new product or service.The price can be a key competitive in securing market as customer can have a posit responsiveness to product and service due to the price levels, because when it linked to completion pricing provides a powerful market orientation perspective. One can set a price above the market but providing something that other competitors dont have. And can also make people ready about any change in price. Cost Competitor Marketing Pricing methods Fig2. Pricing methods. 5.1 Pricing in The Fitness Club For a better clubs pricing strategy you should first have pricing objectives link with organizational and marketing objectives where some may be financially or related to sales, your pricing objectives will implicate also production, finance and distribution. Here are general sequence of steps to follow for developing the pricing of your services: Develop marketing strategy. Make marketing mix decision. Estimate the demand curve. Calculate cost. Understand environmental factors. Set pricing objectives. Determine pricing. http/www. Netmba.com/marketing/pricing. It is very important for you to get set up your price right and surely because it could be difficult for you to change them after as it could push consumers. Only the level of introduction later could influence the price of new services to the club. Set up low prices to attract new customers and let them compare with competitors and make their way to you, but without forgetting the business profits too. Buy referring on the consumers responsiveness to different price level it will give you a powerful market oriented perspective on pricing your services..because we cant ignore that the demand can increase basing on the cost of services. Occasional promotion price could be necessary to motivate consumers to purchase more and to create a good relationship with them. That can favorite awareness and give a good image of your club to t outside audience. 6.0 Conclusion Discussing all the related factors and terms you should now get an ideas over the fitnesss business in marketing term, and that could be useful in the planning process, by applying them in proper ways you should improve without complication and quickly get used to the routine of day to day activities in your business. References. -David Jobber 2001, Principal and Practices of Marketing 3ed,McGraw-Hill, England, p318 -Frances BranssingtonStephen Pettitt 2006, Principles of Marketing 4ed, pearson education, England,p720 -George Lancaster, Lester Massingham, Ruth Ashford 2002, The Essentials of Marketing 4ed,Mc Graw-hill, UK -http://www. Costomerservicemanager.com/definition, customer service. http://www.marketingdonut.co.uk/marketing strategies. -http://www. Netmba.com/marketing/pricing. . Bibliography. -Frances.B Stephen. P 2003, Principles of Marketing 3ed, Pearson Education ltd, UK,p652 -William.D.P,Jr.Jerome .M 1999, Basic Marketing/A Global-managerial Approach 13ed, Mc Graw-hill,USA ,p155

Eutrophication Essay -- Geology

What is eutrophication? Eutrophication is, in the simplest terms, too much of a good thing. It occurs when too many nutrients are deposited into a body of water, throwing off the established balance of production and consumption of organic matter. Eutrophication can take place in ponds, lakes, rivers, and oceans. At first, the overload of nutrients in the body of water encourages plant growth. However, soon this excess of organic material uses up most of the available oxygen in the water, taking it away from the other plants and animals. These other organisms can no longer survive with such depleted oxygen levels and die off, creating what is referred to sometimes as a "dead zone", devoid of life. Below is a table of the different trophic states, or levels of organic matter in relation to available oxygen, that a body of water traverses on its way to becoming a "dead zone". TROPHIC STATES Oligotrophic Clear waters with little organic matter or sediment and minimum biological activity. Mesotrophic Waters with more nutrients, and therefore, more biological productivity. Eutrophic Waters extremely rich in nutrients, with high biological productivity. Some species may be choked out. Hypereutrophic Murky, highly productive waters, closest to the wetland status. Many clearwater species cannot survive. Dystrophic Low in nutrients, highly colored with dissolved humic organic material. (Not necessarily a part of the natural trophic progression.) back to top What causes eutrophication? Eutrophication of bodies of water is a naturally occurring phenomenon. However, the process has been aggravated by the human population. Such man-made eutrophication is caused by excessive discharge of nutrien... ...less * and being a responsible boater by pumping out wastes. back to top Resources 1. Environmental Agency, http://www.environment-agency.gov.uk/ s-enviro/viewpoints/4health/3eutroph/4-3.html 2. Eutrophication, http://www.btnep.org/pages/eutrophication1.html 3. Fish Kills do to Harmful Algal Blooms, http://www.redtide.whoi.edu/ hab/foodweb/fishkills.html 4. Harmful Algal Bloom Photo Gallery, http://habserv1.whoi.edu/hab/ rtphotos/rtphotos.html 5. Impact of Phosphorus on Aquatic Life: Eutrophication, http://www. agnr.umd.edu/users/agron/nutrient/Factshee/Phosphorus/Eutrop.html 6. Marine Research on Eutrophication, http://www.mare.su.se/english/ index.html 7. Midatlantic Integrated Assessment, http://www.epa.gov/emfjulte/ tpmcmaia/html/eutroph.html 8. United Nations Environment Programme, http://www.grida.no Eutrophication Essay -- Geology What is eutrophication? Eutrophication is, in the simplest terms, too much of a good thing. It occurs when too many nutrients are deposited into a body of water, throwing off the established balance of production and consumption of organic matter. Eutrophication can take place in ponds, lakes, rivers, and oceans. At first, the overload of nutrients in the body of water encourages plant growth. However, soon this excess of organic material uses up most of the available oxygen in the water, taking it away from the other plants and animals. These other organisms can no longer survive with such depleted oxygen levels and die off, creating what is referred to sometimes as a "dead zone", devoid of life. Below is a table of the different trophic states, or levels of organic matter in relation to available oxygen, that a body of water traverses on its way to becoming a "dead zone". TROPHIC STATES Oligotrophic Clear waters with little organic matter or sediment and minimum biological activity. Mesotrophic Waters with more nutrients, and therefore, more biological productivity. Eutrophic Waters extremely rich in nutrients, with high biological productivity. Some species may be choked out. Hypereutrophic Murky, highly productive waters, closest to the wetland status. Many clearwater species cannot survive. Dystrophic Low in nutrients, highly colored with dissolved humic organic material. (Not necessarily a part of the natural trophic progression.) back to top What causes eutrophication? Eutrophication of bodies of water is a naturally occurring phenomenon. However, the process has been aggravated by the human population. Such man-made eutrophication is caused by excessive discharge of nutrien... ...less * and being a responsible boater by pumping out wastes. back to top Resources 1. Environmental Agency, http://www.environment-agency.gov.uk/ s-enviro/viewpoints/4health/3eutroph/4-3.html 2. Eutrophication, http://www.btnep.org/pages/eutrophication1.html 3. Fish Kills do to Harmful Algal Blooms, http://www.redtide.whoi.edu/ hab/foodweb/fishkills.html 4. Harmful Algal Bloom Photo Gallery, http://habserv1.whoi.edu/hab/ rtphotos/rtphotos.html 5. Impact of Phosphorus on Aquatic Life: Eutrophication, http://www. agnr.umd.edu/users/agron/nutrient/Factshee/Phosphorus/Eutrop.html 6. Marine Research on Eutrophication, http://www.mare.su.se/english/ index.html 7. Midatlantic Integrated Assessment, http://www.epa.gov/emfjulte/ tpmcmaia/html/eutroph.html 8. United Nations Environment Programme, http://www.grida.no

The Atkins Diet as Treatment for Children with Epilepsy :: Exploratory Essays Research Papers

The Atkins Diet as Treatment for Children with Epilepsy   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Eric H. Kossoff and other scientists at the Johns Hopkins Medical Institutions published the article â€Å"Efficacy of the Atkins diet as therapy for intractable epilepsy† which describes their experiment using the Atkins diet as therapy to reduce the number of seizures for children with epilepsy. Along with a variety of medications, the Ketogenic diet is also used as therapy to help epileptic patients control their seizures. The Ketogenic diet is similar to starvation in a sense that it only allows patients to consume an approximate of 1,500 calories a day, which is 25% less than the recommended daily allowance of 2,000 calories. Patients that use the Ketogenic diet consume a high fat, moderate protein, and low carbohydrate diet to induce a medical condition called ketosis. This condition is caused when the body does not have enough carbohydrates to complete the metabolism of fat leaving ketone bodies and it is believed that ketosis is responsible for controlling the seizures from occurring so frequently. The Atkins diet is much more flexible restricting only carbohydrates and allowing unlimited consumption of fats, proteins, and calories; therefore inducing the same medical condition, ketosis. Since both types of diet produces the same ketotic state and serves the same function to reduce the frequency of seizures, Kossoff and the other scientist hopes that the Atkins diet can be used as an alternative than the Ketogenic diet for children with epilepsy.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Four patients under the age of 18 were involved in the experiment conducted by Kossoff and other scientists at John Hopkins to test if the Atkins diet can be used as a substitute instead of the Ketogenic diet to stimulate ketosis. In order to help all the patient transit smoothly the scientists did not change any of the medications that the patients were already on for the first two months. To assess the difference between the Ketogenic diet and the Atkins diet, scientists recorded the weight and

The Joy and Pain of Raising a Child with Special Needs

The Joys and Pain Of Raising A Child With Special Needs Donna McFadden ENG121 English Composition I Mr. Jonathan Alexander, Instructor February 18, 2013 The Joys and Pain Of Raising A Child With Special Needs Even though I am not the only parent of a child of special needs this is my personal journey into the world of special needs. No one could have told me that at the age of forty three I would be experiencing motherhood again to a child born with Cerebral Palsy. In fact, I was just preparing to celebrate my 25th high school reunion when I got the news that I was pregnant.When faced with the complex challenges of single motherhood you will soon find out that love is all you need. Allow me to give my account of this life altering phenomenon that totally changed the course of my mindset and direction in life. After an extremely emotional pregnancy and delivery by C-section, my son Nathan took his first breaths into a world of chaos and confusion. Being rushed to the neo-natal intensi ve care unit weighing only 4 lbs 3 oz, being probed and pricked by doctors and nurses to help stabilize the very life he stepped into.The thoughts of what my little angel endured coming into this world shows me his strength and determination as he begins his fight on this journey to manhood. Life began for my son spending his first few weeks of life in a NICU as they call it in the hospital with incubators and feeding tubes combined with the constant care from doctors and nurses assigned to his care. How traumatic for both mother and child to experience the separation and disconnect that is being substituted by machines. I forced the hospital to allow me an opportunity to stay in a room so that I could be as close to my son as I could.I was there for every feeding, every diaper change, all the testing I would sit in the NICU beside his bed and sing to him to reassure him that I was there. I was determined to be with my child as much as I could through this torturous ordeal. The inst ructions that we had to follow when we got home were intense, because of his prematurity and low birth weight many important things were still developing. I had numerous classes and seminars that I had to attend and complete before leaving the hospital. I even had to purchase a new car seat because the one that I had was not sufficient for a premature child.We immediately began having to parade through doctors offices on a weekly basis to be tested and examined and this process required a lot of patience and dedication. At five months olds we were back in the hospital so that Nathan would have his first surgery to repair three hernias. Once he recuperated it was then time for the next round of surgeries and this rollercoaster ride seemed to go on for months. Throughout this process you’re trying to find those opportunities to enjoy your child, those memorable moments of accomplishments and milestones.During these months I had no idea my son has Cerebral Palsy, nor had I ever experienced anyone who had been diagnosed with this disability. When we got the diagnoses of Cerebral Palsy, Nathan was fourteen months old and a very happy, determined little toddler, actually to look at him you would never know that he had brain damage. For me, not really knowing what it meant to have Cerebral Palsy actually played to my advantage because I didn’t have an opportunity to get upset, but more of a determination to educate myself on what I needed to do to help this baby grow into a wonderful productive person.Just like when he was born we were thrown into the arena of occupational therapy, physical therapy, speech therapy more doctors and test after test after test. This process is extremely daunting, however necessary. I was just trying to tackle each obstacle as it came day-by-day with all the optimism I could muster. I had a determination to not think negatively or get in that place of despair or asking â€Å"why me? † How do you balance the range of emotions that not only go through your mind, but the minds of your family and friends about the hopes and fears of the destiny of your child?I am so grateful for my faith and belief system to help me sustain my strength and emotional well-being because I have no idea where I would be without it. This was truly one of the most difficult times of my life combined with an element of gratitude for the life and well-being of my son. Even though we are still on this journey a lot of progress has been made from that first day of life in July. My positive attitude about my son’s disability has been engraved in him and I am quite encouraged that through it all he will be such a positive example of how the challenges of Cerebral Palsy will not dictate his life.

How Starbucks Saved My Life Essay

We chose to review the bestselling book called â€Å"How Starbucks Saved My Life† by Michael Gill because we thought that it would be a good read, as the title itself was intriguing. The book was quite difficult to find but somehow we managed to chance upon some copies of it. The book was not a disappointment as it was truly inspirational. It had taught us to start looking on the brighter side of life and to always move forward, not backward. We have also learned that we should not dwell on the past. At the start of the book, Michael Gill had been living in his past and had many regrets in his past life. Soon enough, the author came to the realization that lingering in his past was not going to make the present any better for himself. Hence, he made the decision to obtain a more positive mindset about the future. He proceeded to observe things in a different light and always did things with an open mind. Another one of the reasons why we chose this book was because it has also taught us to be hard working and take pride in whatever we have accomplished. In addition to that, the author taught us to never take things for granted and to appreciate the things we have in life before it can be abruptly taken away from us. The book is based on a true story about the author’s life. He used to work with J. Walter Thompson (JWT) – the largest advertising agency in the United States of America – as a successful advertising executive. He devoted most of his life working hard for the agency and sacrificed most of his time with his family to contribute in making the agency successful. He had spent long hours working with his clients instead of being with his family. The author thought of himself as a pillar of his family. He thought that sacrificing his job was worth all the times he had not been there for his family as he desired to provide a good life for his family. In fact, he was so loyal to his job that he was willing to surrender spending Christmas with his family to work with his client. The author had said â€Å"I was full of pride that I had never refused any effort JWT ever asked of me. † (2008, page 8). He had done everything he could to dedicate himself to the company; he was soon enough fired by one of his colleagues, Linda. The author had really liked Linda and he had helped her to move up on the Board of Directors. Hence, he felt extremely hurt that he was fired by Linda as he thought of her as a friend. The author was also furious with himself because he did not notice the signs earlier on while he was working that his new boss, a Brit named Martin Sorrell, who was younger than him. One of the signs that the author should have paid attention to was when his boss had once said straightforwardly â€Å"I like young people around me. † (2008, page 9). A few years later, he decided to open up his own consulting company and at the start, many of his old clients made business with him. However, his business gradually slowed down to a halt as lesser and lesser of his clients went back to him. His life became more miserable when he found out that he had a tiny tumour called an ‘acoustic neuroma’ on the base of his brain that was affecting his hearing. The author also started going to the gym momentarily after he was fired to keep himself occupied. â€Å"I needed a reason to get out of the house everyday, and exercise became my new reason for getting up and out. (2008, page 23) was what the author said. The gym was where he met his mistress, Susan. He had an affair with Susan for more than a year while still being married to his wife, Betsy. Late one morning, Susan broke the news to the author that she was pregnant with his child. He had hoped that she would go for an abortion but she refused because she thought that God told her that she should keep the baby. The author had then confessed to his wife of many years that he had impregnated another woman which led to his divorce. The author was sitting in a Starbucks store, reminiscing about his past when a black lady named Crystal accosted him intrepidly and confidently, offering him a job at Starbucks. During the interview, Crystal provided the author with a booklet that showed the health benefits of working as a barista at Starbucks. This caused the author to immediately make the decision to work at Starbucks as he could finally secure his fifth and last child’s health insurance. He then embarked on a new journey working at Starbucks and working for Crystal was a new experience for him since he was used to working in a high rank position. The author also wrote about how the Guests of Starbucks treated him differently than the clients he used to work with in his previous job. His Partners treated him with respect and was always patient when it came to teaching him new things. Slowly, he moved up his position as a barista and became the Coffee Master of the store. He adored his job so much that he wanted to exceed his service for his Partners and Guests. Therefore, he did this in a form of writing poems for them. One of the poems he wrote for his Guests was: â€Å"Your wonderful smile/When you walk in the door/Helps to make/Our spirit soar. You make sure to us/Just how we are/When we see you at the register/Or at the bar. /Little wonder you are our star/And a favourite Guest. /You bring out/Our very best! † (2008, page 224). At last, he decided to quit working at Crystal’s store and work at the Starbucks store which is near to his apartment. When he told Crystal that he wanted to work at another Starbucks store, he was praised by Crystal as being one of the best at delivering legendary service. It meant that he made the extra efforts to make positive bonds with the Guests. Due to his excellent service, he helped the store to attain a five star award which was the first ever time that Starbucks rewarded its stores. The book was useful to us as there were some original economic acumen. It taught us that no matter how rich and successful you are at that point in your life, you will still have to make a financial backup plan and be vigilant towards your own financial wealth. We found this book inspiring because the author did not give up even after many downfalls in his life. It taught us to persevere through hardship and be determined to overcome it. Family was also another important factor that he had stressed on in the book. He wrote about how he regretted not spending enough time with his family. He wrote that he was upset with himself because he had not been able to see his children grow up as fine adults that they are presently. This has taught us not to neglect our family even though it clashes with our personal work. We must always spend quality time together because it will strengthen the bond in the family as it is our first priority. The fact that he was the reason why his family was broken apart also caused him to feel guilty. The author had lived luxuriously all his life until he was fired by his company. He had once said in an interview, â€Å"I was born with just about every advantage you could imagine, or even wish for. † He had everything he wanted but he took it for granted. We can relate this to our lives as it acts as a reminder to us to always treasure what we have in life. This book is mostly about his experience working at Starbucks. However, the book was not entirely perfect. What did not appeal to us the most was that he had too many flashbacks. Due to the numerous flashbacks which he had, it made the book less interesting to us. It was tough for us to continue halfway through the story as he droned on about his previous life too much but eventually, we still managed to finish the book. The book also had too many corporate speaking and repetition. Another reason why it was not that useful was that the author talked about the Partners, Guests and having respect almost endlessly but only mentioned about his affair, divorce and his out-of-wedlock child merely. He had not exactly elaborated on the negative impacts in his life. Other than that, the author had also said in his book that he regretted prioritizing his work rather than his family in his younger years but it still seems as if he is achieving more from his work instead of from his new child. We have learned the importance of respect and serving people well from him but we feel that he had not learned how to connect with his children – especially his last child – well enough.

How you would apply a semiological and ideological analysis to a Essay

How you would apply a semiological and ideological analysis to a television advert for a consumer product - Essay Example According to Gillian Dyer advertising is the "official art" in which beliefs and values through the brand are reminded to the people (Reschke, 1998). To understand the real meaning of advertisement its analysis are done to learn the techniques that are employed in designing the content of an advertisement. Media analysts have used different parameters of analysis to gain understanding of concepts interrelated with advertisements. This paper aims to analyze an advertisement through the most commonly used analysis methods called semiotic and ideological analysis. The advertisement selected for this paper is projecting a perfume named 1 million which is the new male fragrance by the Spanish leading colognes and perfume company named Paco Rabbane. Perfumes are considered as both essential and luxurious part of everybody’s life. When worn in daily life they are a necessity, when worn for formal occasions they depict a luxurious life style, elegant personality for women and sheer masculinity for the men. Perfume advertisements are always based on a sophisticated and sensational theme which is directly relating to physiological aspects of humans. The advertisement of perfume 1 million Paco Rabbane had been analyzed during the broadcast of 24th July 2010 by American TV channel namely AsiaVision. I have analyzed it semiotically to understand the hidden meanings prevailing within the text. Semiotic are basically the symbols and signs used within the text to create meaning. The signifier in this particular advert is no doubt the perfume 1 million where it signifies a young sexy looking man that uses the perfume to achieve all his dreams. Several iconic signs the moving objects have been used in the ad to convey the message to the user. To give the add a realistic touch they have made the use of many conventional codes set by our society such as firstly the color of the

Introduction and implementation of educational programs Essay

Introduction and implementation of educational programs - Essay Example Secondly, the above-mentioned educational programs may raise the society’s understanding of the interrelation of natural and human processes and systems and how actually people influence the state of the environment both directly and indirectly. In other words, people will have the opportunity to learn about the causes and effects of their activities. For sure, the general public realizes that climate change is taking place these days because of burning fossil fuels, cutting down forests and range of other destructive activities. However, not all the people perceive the fact that because of human activity, the planet is changing too fast and that it can have devastating consequences, which altogether will lead to the so-called Sixth Extinction scientist all over the world are talking today. In her article titled The Sixth Extinction?, Elizabeth Kolbert says, â€Å"People are changing the world so fast that many other species can’t cope†. Among them is the researc h conducted by Julia Lehman, Amanda Korstjens, and Robin Dunbar, in which they show that in case there are extreme changes in climate, such mammals as apes may not survive in their traditional habitat. Being aware of such specific facts means being able to get the understanding of the relation between human beings’ activities and nature and develop attitudes of appreciation and concern for the current state of environment.Finally, the introduction of educational programs may result in the development of the capacity for both personal and collective action.

Managers learn better through experience. Theory has nothing to offer Essay - 2

Managers learn better through experience. Theory has nothing to offer - Essay Example Since management as a separate discipline was established, managers have been taught in a classroom setting where most of their learning has been theoretical. Theoretical learning for managers has been ineffective due to several reasons. One of the reasons is that theoretical learning does not take into account the diversity the types of organizations that managers are required to manage (Papamarcos, 2005, p327). In the field of management, there is a wide range of organizations with different needs in terms of management styles. This perspective is not captured in theoretical management training, which has the effect of making managers apply the same techniques in management therefore leading to failure of the organizations to meet their objectives. For instance, the expertise that is required from a manager that manages technology professionals will be different from the expertise that is needed by a manager in a political organization. This is because a manager in a political orga nization will be required to have conflict handling techniques, which may not be, require of his counterpart in a technology firm since there are minimal conflicts. Leaning through theories involves using the thoughts of other people to run organizations (Mazutis & Slawinski, 2008, p444). This weakness of using theory in managers’ training is the therefore in the pattern of the managers thinking or his way of doing things which may antagonise the theory that he is supposed to use. In turn, this will mean that the manager will not give the optimal productivity that he is capable of since he has been limited by the theory. In addition, using theory limits the managers to be innovative in new and more effective ways of managing the organization that will improve its performance; this is as a result of the manager being required to follow what the theory says. For instance, a manager may have been taught that the best way to manage the employees in an organization is by being ens uring his or her commands are followed, however, the employees may perform better if they are given a democratic space to air their views on ways which they think would help to increase the productivity of the organization. Training managers theoretically may entail using theories that were applicable in the past but which may not be effective currently (Vince, 2011, p340). The global organizational environment has been changing everyday due to advances in technology and changes in global business patterns such as globalization. Due to these dynamics in the organizational environment, the processes of running the organizations have been changing making it hard to use previous techniques to run organizations in the current environment. For instance, previously any meetings that the manager had with his or her juniors involved physical presence, which meant managers, had to travel a lot especially in the organizations that had several branches. However, with the coming of teleconferen cing, the manager is able to attend meetings with other employees in different locations without being physically present. Due to the challenges that leaning through theory presents to the managers, it has been widely acknowledged that leaning through experience would work best to ensure the knowledge that

Editing Research Paper Essay Example | Topics and Well Written Essays - 250 words

Editing Research Paper - Essay Example The onset of the so-called global village has necessitated the need for students to acquire an international experience, so as to be able to function as career men and women in a world that is rapidly becoming more and more interlinked. The notion of a â€Å"global perspective† has replaced the old global dream of a â€Å"world order.† The global village perspective emphasizes interdependence among all the nations of the world. Numerous new concepts serve as evidence of international interdependence that today’s students cannot avoid. These include the competitive pressures that have resulted due to globalization of economies, the linguistic and cultural challenges encountered in international business, the massive impact of 9/11 that the world feels to this day, international environmental challenges such as the negative ecological effect of global warming, and technologically facilitated telephonic and internet communications. Since the end of the Second World War, interactions and activities that essentially took place within the borders of a single state are increasingly taking place across national boundaries. Examples include business relationships, employment, professional associations, and family and social connections. This ongoing process of globalization has presented new pressures to individuals to competently engage in the free flow of commerce, communication, and ideas across national boundaries. To this effect, studying abroad serves as a way of preparing students to function effectively in this globalized society (Williamson 28-32). The advantages of studying abroad outweigh the disadvantages. The world is becoming increasingly globalized; therefore, studying in a foreign country is beneficial because it enables students to learn new languages and cultures, obtain exposure which widens their level of thinking, and learn to

Laboratory Report 3 Essay Example | Topics and Well Written Essays - 750 words

Laboratory Report 3 - Essay Example MacKenzie & Buxton (1992) compared five width interpretation models regarding 2-dimensional targets (MacKenzie & Buxton, 1992): ï‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   â€Å"Smaller of† model. It picks the smaller of the height and width. Intuitively it may produce accurate results, because the smallest dimension of the object will be the most restricting when attempting to move a cursor inside it. This model is only useful for rectangles. ï‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   W’ model. It uses the length of the line between the center point of the target object and the object boundary along the approach angle. This is appealing because it is a 1-D interpretation of a 2-D task. But it is more difficult to calculate because the angle between the starting point and the target object must be known. This model is good for circles, rectangles and others. Furthermore, there are some cases that Fitts’ law failed to predict correctly. E.g., some input devices are not suited to Fitts’ Law, such as isometric joysticks that are force sensing and undergo negligible human limb motion (MacKenzie, 2001). Extensions and changes to Fitts’ Law have been proposed for some of those cases, such as Touch screens (Sears and Shneiderman, 1991), and standard GUI with lots of small target areas (such as radio button, combo buttons, and buttons on toolbars) (Sears and Shneiderman, 1991). Fitts’ Law is valid but limited. First of all, it does not address numerous factors other than target amplitude and width that affect user input performance. While there is evidence that task completion times are reduced when a task is split over two hands, Fitts Law does not address the effect of parallel strategies of delegating positioning and selecting to separate limbs. Fitts Law also does not address the effect of human body asymmetry on performance, such as the performance difference between preferred and non-preferred hands,

Obsessive Compulsive Disorder Essay Example for Free

Obsessive Compulsive Disorder Essay According to the American Psychiatric Association (APA) Obsessive Compulsive Disorder (OCD) depicts a condition in which persons demonstrate an abnormal degree of obsession or compulsion in relation to specific daily activities (as cited in Gournay, Curran Rogers, 2006, p. 60). Obsessions are persistent thoughts or mental images while compulsions are recurrent behaviors that are performed specifically to relieve obsessions (as cited in Gournay, et al, 2006, p. 60). Obsessions usually cause considerable distress and anxiety for the individual and as a result actions (compulsions) are performed to diminish the anxiety caused by the obsessive thoughts or images, Stein (2002) highlights that compulsions are not necessarily observable but could take the form of mental rituals (p. 397). Everyday life experiences usually reveal some amount of obsession or compulsion but do not usually affect normal activities to a significant extent. Often such compulsions are necessary, excusable and natural and therefore do not cause considerable distress. The distinction between these behaviors and the behaviors associated with OCD is in the frequency with which they are carried out, the motivations behind the behaviors and the level of anxiety experienced (Gournay et al, 2006, p. 60). OCD is present when the behaviors reach the extent of preventing the individual from functioning properly in normal everyday activities. For OCD diagnosis, the American Psychiatric Association specifies that there must be the presence of the obsessions or compulsions as discussed above. Additionally these mental processes or behaviors must take up a significant amount of time, usually more than an hour each day (as cited in Geffken et al, 2004, p. 46). It is important to discern the distinction between the obsessive and compulsive behaviors demonstrated by persons with OCD as being significantly different from delusions that are evidenced in various other disorders. The most commonly used treatment method for OCD is cognitive-behavioral therapy (CBT) which has been accounted with an over 80 percent success rate (Geffken et al, 2004, p. 46). This procedure uses the two techniques of exposure and response prevention. In exposure the patient is made to face up to their fears. This procedure seeks to reinforce model behavior by having the patients getting accustomed to refraining from the behaviors that they feel compelled to participate in. By being repeatedly exposed to the anxiety-causing stimulus the patients eventually develop a tolerance for the anxiety and the anxiety itself decreases. The other procedure is response or ritual prevention which uses the principle of negative reinforcement. Individuals have to endure and suppress the anxiety caused by the mental images or thoughts and therefore avoid attempts to reduce the anxiety by participating in the unwanted behavior. Research has found that both procedures are equally as effective in decreasing and eventually removing obsessive thoughts and compulsive behavior (Geffken, et al, 2004, p. 46). Of the two the exposure and response form of CBT is probably the most effective treatment alternative for OCD in adults and children. In addition to CBT there are a number of drugs developed for the treatment of OCD and a few other depressive disorders. Many have proven to be effective in treating adult OCD. Among these are serotonergic agents such as clomipramine, fluvoxamine, fluoxetine and sertraline. There are also citalopram and paroxetine but these two have not yet been approved by the Food and Drug Administration (Storch Merlo, 2006, p. 329). However, more and more research is suggesting that a combination type treatment that utilizes CBT and prescription drugs have the most numerical and long term success. Anonymous (2004) reports that, Â  in a randomized study with three distinct groups of patients treated with either CBT along with sertraline, CBT alone, sertraline alone or a placebo, 53.6% of participants in the combination CBT and sertraline group showed a 100% improvement of their symptoms. Comparative results for the control groups were 39.3% with the use of CBT only, 21.4% with the use of sertraline only and 3.6% with the use of a placebo (p. 1156). References Anonymous. (2004, Dec). Combination therapy best for obsessive disorders. AORN Journal, 80(6), 1156. Geffken G. R., Storch, E. A., Gelfand, K. M, Adkins, J. W. Goodman, W. K. (2004, Dec). Cognitive-behavioral therapy for obsessive-compulsive disorder: Review of treatment techniques. Journal of Psychosocial Nursing Mental Health Services, 42(12), 44-53. Gournay K., Curran, J. Rogers, P. (2006, Apr 26). Assessment and management of obsessive compulsive disorder. Nursing Standard, 20(33), 59-66 68. Stein D. (2002, Aug 3). Obsessive-compulsive disorder. Lancet, 360(9330), 397-405. Storch, E. A. Merlo, L. J. (2006, Apr). Obsessive-compulsive disorder: Strategies for using CBT and pharmacotherapy. Journal of Family Practice, 55(4), 329-333.